The Premier Choice
for Designer Eyewear

Seeing your best starts with looking your best — and we’re here to help you do both!

The eye doctors at Premier Eyecare Associates are dedicated to giving you the service and care you deserve on your journey to perfect vision. We have the highest-quality opticians and doctors on staff, and we’re ready to help you with whatever you need: from a comprehensive eye exam to prescription services, from choosing the perfect pair of frames to updating your sunglasses, we do it all.

Enriching life through vision

Large Selection of Eyeglass Frames at Premier Eyecare Associates

Our Large Selection of Eyeglass Frames

Looking for new glasses? You’ve come to the right place. We have a huge selection of eyewear from a wide range of brands, and our caring opticians can help you find the perfect pair.

Here, we know that your glasses are an incredibly personal choice. That’s why we take the time to learn about your needs, your preferences, and even your style — so we can help you find a pair that fits you perfectly.

Our Patients Favorite Brands

Kate Spade Logo
GX by Gwen Stefani Logo
Nike Logo
Ray-Ban Logo

Personalized Lenses

We’ve got amazing frames, and when you buy them with lenses from us, you’ll get the customization and attention you need to make sure your vision is perfect.

We’ve been caring for our community for over 30 years: we know what we’re doing. But we’re also proud to offer a prescription guarantee because we know that sometimes things don’t go perfectly when fitting glasses. And if they don’t, it’s on us: we’ll make sure they do!

Personalized lenses at Premier Eyecare Associates

Progressive Lenses

Our professional staff will do a comprehensive eye exam to determine if you are a candidate for our progressive lenses, which allow you to see near and far by modifying the prescription in different regions of the lenses. You won’t have to worry about switching between glasses when you’re reading, working on your computer, or watching TV.

Progressive Lenses

Polarized Lenses

Polarized lenses block glare from your eyes, which is important for everything from an ocean vacation, to avoiding snowglare while skiing, to driving safely on a sunny day. With polarized lenses, you don’t have to worry about being blinded by bright lights anymore: just slip on your glasses and let the world open up to you.

Polarized Lenses

High Index Lenses

If you’re looking to upgrade your vision, we can help. We offer the latest options in high-index lenses. These are thinner and lighter than other lenses, so they won’t weigh you down or feel bulky on your face. Plus, they have better visual clarity than many other options — which means less distortion, even if you have a strong prescription.

High Index Lenses

Specialty Lenses

Do you need glasses that are a little more specialized than the simple prescription? Lucky for you, Premier Eyecare Associates has a wide range of specialty lenses that can meet your every eye-related need. From photochromic lenses that darken when exposed to sunlight to tinted lenses for reading or driving, we’ve got it all.

Specialty Lenses

Bifocal Lenses

Bifocal lenses give you the ability to see objects that are close up and far away with no blurriness. These types of glasses are perfect for people who want to see everything around them with clarity. You don’t need to sacrifice on fashion for readers: our bifocal lenses come in all shapes, colors, and sizes so you can still look good while seeing clearly.

bifocal lenses

Trifocal Lenses

If you’re feeling limited by your eyewear, then it’s time to consider trifocal lenses. Trifocal lenses have three different viewing areas and will give you the clearest vision possible without needing to use multiple pairs of glasses. We’ve seen how trifocal lenses have changed lives for the better and we want you to experience that, too!

Trifocal Lenses
Bifocal Lenses
pediatric exam

Bifocal Lenses

Bifocal lenses give you the ability to see objects that are close up and far away with no blurriness. These types of glasses are perfect for people who want to see everything around them with clarity. You don’t need to sacrifice on fashion for readers: our bifocal lenses come in all shapes, colors, and sizes so you can still look good while seeing clearly.

High Index Lenses
High Index Lenses

High Index Lenses

If you’re looking to upgrade your vision, we can help. We offer the latest options in high-index lenses. These are thinner and lighter than other lenses, so they won’t weigh you down or feel bulky on your face. Plus, they have better visual clarity than many other options — which means less distortion, even if you have a strong prescription.

Polarized Lenses
Polarized Lenses

Polarized Lenses

Polarized lenses block glare from your eyes, which is important for everything from an ocean vacation, to avoiding snowglare while skiing, to driving safely on a sunny day. With polarized lenses, you don’t have to worry about being blinded by bright lights anymore: just slip on your glasses and let the world open up to you.

Progressive Lenses
Progressive Lenses

Progressive Lenses

Our professional staff will do a comprehensive eye exam to determine if you are a candidate for our progressive lenses, which allow you to see near and far by modifying the prescription in different regions of the lenses. You won’t have to worry about switching between glasses when you’re reading, working on your computer, or watching TV.

Specialty Lenses
Specialty Lenses

Specialty Lenses

Do you need glasses that are a little more specialized than the simple prescription? Lucky for you, Premier Eyecare Associates has a wide range of specialty lenses that can meet your every eye-related need. From photochromic lenses that darken when exposed to sunlight to tinted lenses for reading or driving, we’ve got it all.

Trifocal Lenses
Trifocal Lenses

Trifocal Lenses

If you’re feeling limited by your eyewear, then it’s time to consider trifocal lenses. Trifocal lenses have three different viewing areas and will give you the clearest vision possible without needing to use multiple pairs of glasses. We’ve seen how trifocal lenses have changed lives for the better and we want you to experience that, too!

Scratch-Resistant Coatings

Lenses that have been treated with this scratch-resistant coating have a more durable surface that is far less likely to scratch compared to standard lenses. These are a great practical option for kids, those who stay active, or anyone who would simply feel more secure with an extra coat of damage protection.

Scratch-Resistant Coatings

Photochromic

If you’re always in your glasses or want to eliminate the need to keep a separate pair of sunglasses handy — photochromic lenses are for you! These appear clear indoors and darken automatically when exposed to sunlight, so you can effortlessly transition from inside to outside with one pair of eyewear.

Photochromic

Cosmetic and Specialty Tints

Cosmetic or colored tints can make your specs even more stylish. Tints come in a variety of colors and shades: some cover the entire lens, while others have a gradient for more color up top and a more subtle look. Some colors can be functional too! Blue-light tints are becoming increasingly popular, as these reduce eye strain associated with using digital screens.

Cosmetic and Specialty Tints

Anti-reflective Coating

Standard lenses sometimes have glare as light naturally reflects off them, which can be both a functional and cosmetic problem. Anti-reflective coating can help: it reduces glare significantly, making it easier for you to see — and for others to see you!

Anti-reflective Coating
Scratch-Resistant Coatings
Scratch-Resistant Coatings

Scratch-Resistant Coatings

Lenses that have been treated with this scratch-resistant coating have a more durable surface that is far less likely to scratch compared to standard lenses. These are a great practical option for kids, those who stay active, or anyone who would simply feel more secure with an extra coat of damage protection.

Photochromic
Photochromic

Dry Eye Management

If you’re always in your glasses or want to eliminate the need to keep a separate pair of sunglasses handy — photochromic lenses are for you! These appear clear indoors and darken automatically when exposed to sunlight, so you can effortlessly transition from inside to outside with one pair of eyewear.

Cosmetic and Specialty Tints
Cosmetic and Specialty Tints

Cosmetic and Specialty Tints

Cosmetic or colored tints can make your specs even more stylish. Tints come in a variety of colors and shades: some cover the entire lens, while others have a gradient for more color up top and a more subtle look. Some colors can be functional too! Blue-light tints are becoming increasingly popular, as these reduce eye strain associated with using digital screens.

Anti-reflective Coating
Anti-reflective Coating

Anti-reflective Coating

Standard lenses sometimes have glare as light naturally reflects off them, which can be both a functional and cosmetic problem. Anti-reflective coating can help: it reduces glare significantly, making it easier for you to see — and for others to see you!

Get New Glasses
Worry-Free Today!

We offer a vast array of options in every price range, so you don’t have to worry about breaking the bank. Plus, we’ll give you a worry-free guarantee: if your prescription isn’t right, we’ll fix it at no additional cost.

Come see us today for exceptional eyewear, and add the finishing touch to your amazing new frames with personalized lenses. We can’t wait to see you!

Testimonials

“Excellent customer service and customer interaction. Each employee takes time to greet you and make you feel welcome. Knowledgeable staff.”

P.D.

“Best eye care center! My kids and I have always had the best service! They have always been great to fix my kids’ glasses and appointments are scheduled within a decent time frame, meaning we don’t have to wait half a year to be seen! They are great at working with us and getting us in as quickly as possible! Highly recommend them! Friendly staff and great providers!”

T.M.

“Always professional and friendly!”

T.B.

Our Convenient
Locations

  • Brookfield
  • Carrollton
  • Chillicothe
  • Kirksville
  • Trenton
Brookfield
431 S Main St.
Brookfield, MO 64628
(660) 227-5864